Manaaki is a very important aspect of Māori custom and identity, it is about how we make people feel welcome when they are in our company, and how we give regard to and care for others when hosting visitors and guests. It can also mean showing kindness, caring for others, treating people with respect and nurturing existing and new relationships.

Manaaki (or Manaakitanga):  means the process of showing respect, generosity and care for the people who use services, their whanau and communities. It also means to show respect and care for their information and stories.

Manaakitanga is a powerful way of expressing how Māori communities care about each other's wellbeing, nurture relationships, and engage with one another. Manaakitanga also extends to the whenua that needs care in order to ensure sustainability for future generations.

The value of Manaakitanga is often expressed through the responsibility to provide hospitality and protection. Manaakitanga derives from two words - ‘mana’ and ‘aki’. Mana is a condition that holds everything in the highest regard. Aki means to uphold or support. Extending Manaakitanga requires respect, humility, kindness and honesty.